We are a multichannel and ecommerce consultancy with a difference.

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Your Challenges : [How] we can help

Common issues facing consumer businesses our consultants help to resolve

Your Challenges

Practicology Services Illustration

Services : [What] we do

We offer a portfolio of consultancy and agency services to assist B2C and B2B businesses with their multichannel challenges. 

Thinking : [Latest] insights

Meet our ecommerce training expert Antony Welfare

May 6th by Francesca Douglas

Antony Welfare is our Head of Training and resident published author, designing and delivering digital transformation training to clients of all sizes. Most recently he has taken on a global project,…


Mark Pinkerton and Nicola Huet join Practicology's UK team

April 21st by Joanna Perry


Why retailers shouldn’t neglect their Facebook cover images

March 18th by Francesca Douglas

In our recent Facebook Benchmarking Report we looked at 50 retailers in the UK fashion and accessories sector, and one of the findings was that many neglect their Facebook cover images.  The cover image…



Facebook Benchmarking For Retailers 2016

We reviewed the Facebook pages of 50 fashion, footwear and accessories retailers to rate how well they engage and inspire customers, as well as serve those who have queries. The results provide a useful benchmark for how to optimise you brand's Facebook page.


Introducing the Customer Mix

Our white paper outlines how the Marketing Mix framework no longer meets the needs of multichannel retailers, and the Customer Mix framework they should consider instead.


Mobile Usability Report 2015/16

Practicology and WhatUsersDo present their second mobile UX report to help ecommerce and retail professionals identify and overcome the conversion blockers on their mobile websites.


Clients : [Who] we work with

Case Studies : [Work] we've done

Contact : [Please] get in touch