We are a multichannel and ecommerce consultancy with a difference.

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Your Challenges : [How] we can help

Common issues facing consumer businesses our consultants help to resolve

Your Challenges



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Services : [What] we do

We offer a portfolio of consultancy and agency services to assist B2C and B2B businesses with their multichannel challenges. 

Thinking : [Latest] insights

Could the future of social media be on-demand conversations?

July 27th by Francesca Douglas

Practicology's Social Media Consultant Amanda Haxton talked to one of the founders of Bombd; a start-up app from Australia which offers an intimate, on-demand photo messaging service for Gen Z.  If you're…

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An example of best practice content: Ted Baker holiday shop

July 26th by Francesca Douglas

There's a lot of talk about content marketing; it's a buzz phrase that is often used as a catch-all for tweets, posts, editorial, homepages and videos.  Retailers want their content to be sticky and for…

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Practicology Digital Tipping Points Conference write-up

July 22nd by Francesca Douglas

On 6th July, Practicology welcomed just under 100 ecommerce and multichannel professionals, from a whole range of retailers and consumer brands, to our first full-afternoon conference.  The conference…

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Content for Commerce White Paper 2016

Practicology's Head of Luxury & Premium Lucy Mansdorf Hirom examines three key questions that can unlock the value of content for multichannel retailers and consumer brands.

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Facebook Benchmarking For Retailers 2016

We reviewed the Facebook pages of 50 fashion, footwear and accessories retailers to rate how well they engage and inspire customers, as well as serve those who have queries. The results provide a useful benchmark for how to optimise you brand's Facebook page.

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Introducing the Customer Mix

Our white paper outlines how the Marketing Mix framework no longer meets the needs of multichannel retailers, and the Customer Mix framework they should consider instead.

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Clients : [Who] we work with

Case Studies : [Work] we've done

Contact : [Please] get in touch