We are a multichannel and ecommerce consultancy with a difference.

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Your Challenges : [How] we can help

Common issues facing consumer businesses our consultants help to resolve

Your Challenges



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Services : [What] we do

We offer a portfolio of consultancy and agency services to assist B2C and B2B businesses with their multichannel challenges. 

Thinking : [Latest] insights

Retailers' top five priorities for enhancing customer experience

August 25th by Joanna Perry

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Practicology's Martin Newman presents at the Digital Tipping Points Conference

Presentation videos from Practicology's Digital Tipping Points Conference

August 25th by samgaunt

Following on from Practicology's Digital Tipping Points conference in July, we have published videos of all our speakers' presentations. Dreams CEO Mike Logue, Monsoon Accessorize's John Bovill and…

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Could the future of social media be on-demand conversations?

July 27th by Francesca Douglas

Practicology's Social Media Consultant Amanda Haxton talked to one of the founders of Bombd; a start-up app from Australia which offers an intimate, on-demand photo messaging service for Gen Z.  If you're…

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Retail Innovation Report 2016

Practicology and supply chain provider Arvato have conducted research among UK retailers to understand how they will innovate to improve the customer experience they deliver in the next three years.

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Content for Commerce White Paper 2016

Practicology's Head of Luxury & Premium Lucy Mansdorf Hirom examines three key questions that can unlock the value of content for multichannel retailers and consumer brands.

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Facebook Benchmarking For Retailers 2016

We reviewed the Facebook pages of 50 fashion, footwear and accessories retailers to rate how well they engage and inspire customers, as well as serve those who have queries. The results provide a useful benchmark for how to optimise you brand's Facebook page.

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Clients : [Who] we work with

Case Studies : [Work] we've done

Contact : [Please] get in touch