We are a multichannel and ecommerce consultancy with a difference.

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Your Challenges : [How] we can help

Common issues facing consumer businesses our consultants help to resolve

Your Challenges



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Services : [What] we do

We offer a portfolio of consultancy and agency services to assist B2C and B2B businesses with their multichannel challenges. 

Thinking : [Latest] insights

Practicology Digital Tipping Points Conference write-up

July 22nd by Francesca Douglas

On 6th July, Practicology welcomed just under 100 ecommerce and multichannel professionals, from a whole range of retailers and consumer brands, to our first full-afternoon conference.  The conference…

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Practicology's launch party in Hong Kong

June 20th by Francesca Douglas

Practicology opened its fourth global office in Hong Kong on 15th June 2016, celebrating the launch with an evening drinks reception.  Held in the famous historical building 'The Pawn', the event was well…

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Practicology opens Hong Kong office

June 14th by Joanna Perry

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Content for Commerce White Paper 2016

Practicology's Head of Luxury & Premium Lucy Mansdorf Hirom examines three key questions that can unlock the value of content for multichannel retailers and consumer brands.

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Facebook Benchmarking For Retailers 2016

We reviewed the Facebook pages of 50 fashion, footwear and accessories retailers to rate how well they engage and inspire customers, as well as serve those who have queries. The results provide a useful benchmark for how to optimise you brand's Facebook page.

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Introducing the Customer Mix

Our white paper outlines how the Marketing Mix framework no longer meets the needs of multichannel retailers, and the Customer Mix framework they should consider instead.

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Clients : [Who] we work with

Case Studies : [Work] we've done

Contact : [Please] get in touch