Blog
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Article for Retail Week, December 2012
01/02/2012
As is fairly obvious, I don’t need my looks to earn my living, if I did, I’d have been through a CVA sometime ago! However, I do try my best to look after myself.
After receiving it as a Christmas gift, for the past couple of years or so I’ve spent an inordinate amount of money every month on skincare products from Lab Series, yes I’m not ashamed to admit it.
I reconcile this with the fact that I’ve given up lots of bad habits that I spent more money on previously.
For 18 months, John Lewis was the beneficiary of my monthly expenditure. However, I could…
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Article for Retail Week 27th January 2012
01/02/2012
Mary Mary quite contrary, how does the high street grow?
Mary Portas is Queen of shops, but is she queen of multi channel?
While her recent report on the challenges facing the High St. mentioned the web and mobile, not one of the 28 recommendations made referenced how they can compliment the high street. It felt like a single channel view driven by an old school retail perspective, demonstrated by the statement that “the web was one of the biggest threats to retail on our high streets.” To the contrary, for every person that buys online, around five people are…
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Insights
01/02/2012
Multi-Channel:
Did you know that 69% of companies surveyed have only “just started developing” their multi-channel strategy? Of those companies which have started developing a multi-channel proposition, the lack of ownership is the biggest challenge to delivering a customer enhancing multi-channel experience; 65% of companies surveyed either, could not identify a clear owner for their multi-channel proposition, or acknowledged confused ownership of the program. In contrast only 34% of companies cited a lack of budget as a problem to…
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Article for Ragtrader in Australia
01/02/2012
Whether a retailer should go online or not is really a rhetorical question. Of course they should. The only question is what the business model should be.
In the fashion industry there are a number of routes to market, and having your own site or making a large investment in technology aren’t the only ones.
You can outsource your e-commerce operation to a supplier like Practicology. We trade the channel for a number of our clients under their brand (including Myla.com). They benefit from having to make a lower investment in the start up costs and having very experienced…