Blog
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Good usability + rich content = A good brand experience
31/05/2011
It’s hard to be critical of the web channel of a brand that’s so financially successful as Burberry clearly is, as they continually and consistently post an ever-increasing uplift in sales and profits.
But when it comes to the web, I don’t do subjectivity. My job is to help client’s take a completely objective view of the performance of their e-commerce channel. I use analytics, I use benchmarks, and I use a tried and tested template that works through the customer journey on the client’s site focusing on usability, user experience and the ‘blockers to…