Blog
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Insights
01/02/2012
Multi-Channel:
Did you know that 69% of companies surveyed have only “just started developing” their multi-channel strategy? Of those companies which have started developing a multi-channel proposition, the lack of ownership is the biggest challenge to delivering a customer enhancing multi-channel experience; 65% of companies surveyed either, could not identify a clear owner for their multi-channel proposition, or acknowledged confused ownership of the program. In contrast only 34% of companies cited a lack of budget as a problem to…