Insights - Blog
Insights
01/02/2012
Multi-Channel:
Did you know that 69% of companies surveyed have only “just started developing” their multi-channel strategy? Of those companies which have started developing a multi-channel proposition, the lack of ownership is the biggest challenge to delivering a customer enhancing multi-channel experience; 65% of companies surveyed either, could not identify a clear owner for their multi-channel proposition, or acknowledged confused ownership of the program. In contrast only 34% of companies cited a lack of budget as a problem to delivery.
Practicology are experienced in working with companies to help them create clear, coherent, multi-channel strategies focused on the customer experience. We also assist companies in developing the right organisational structure to support a true multi-channel experience.
Interestingly, 32% of companies believe they have the integrated systems capability to enable the creation of a “single customer view”; but only 4% of companies believe they have actually succeeded in creating a “single customer view”; and of these most are in the SME sector.
Practicology’s end to end experience of ecommerce and multi-channel enables us to work with companies across technology, business intelligence, marketing, distribution and trading to create and deliver achievable customer centric multi-channel strategies.
Mobile:
Did you know that 50% of UK smartphone users have shopped via mobile and that UK mobile visits to retail sites grew by 163% from May 2010 to May 2011? As a result UK m-commerce is now predicted to hit £1bn by the end of 2011. A 350% increase over 2010.
App, site scraper or fully content managed mobile site; Practicology works with companies to help them make the right choice for their mobile commerce site. Our experience across technology and customer usability enables us to assess the specific user base and deliver the right solution for your particular situation.
Contrary to rumours circulating in the market, the QR code is not dead or dying! In the USA there were 14m scans of QR codes during June alone. Smart placement of QR codes on packaging, publications and advertisements, tied to relevant informative content is one of the best ways to engage customers whether at home, in store or on the move.
Mobile is now a key component in the customer’s multi-channel journey. At Practicology we work with you across the entire mobile customer journey to ensure that the right message is conveyed at the right time to maximise engagement and conversion.
Social Media:
The most important question for 90% of Marketers is, “How can I measure the ROI impact of my Social Media campaigns?” 90% of companies now run Social Media campaigns with most of them “settling” for Brand exposure metrics; only 14% of companies use Brand perception or ROI metrics.
At Practicology we work with you to fully understand the impact of you Social Media campaigns; ensuring your effort is put into those areas that meet your strategic goals and ensuring robust metrics are in place for reporting and measurement.
Did you know that, in May 2011 over 50% of companies surveyed had been running a Social Media presence for 12 months or less; and that on average they spend 6-10 hours a week running them? Interestingly; over 52% of companies had “noticeable” traffic, SEO and lead generation benefits from spending as little as 6 hours a week on their Social Media campaign.
The influence and impact of Social Media in all its forms is going to continue growing for the foreseeable future. At Practicology, we help companies define their Social Media objectives, ensuring they are clear and achievable, not just Facebook “likes”. We work with our clients in building their campaigns, targeted at these objectives to deliver clear, defined benefits.
Internationalisation:
Did you know that, the EU has the objective of 20% of the EU population buying cross border by 2015, but that the current level is 8.8%; up from 8.1% in 2010? The growth is hampered with only 21% of retailers selling cross border advertising in more than one country; however, over 50% of customers who have come across an advert will buy cross border.
Practicology know that Cross Border trade presents a huge opportunity for UK retailers. Martin Newman is a passionate advocate of developing International ecommerce propositions; he developed the 11C’s of Internationalisation. We have worked with a range of retailers in developing strategies to successfully enter new markets, tailoring the degree of localisation to the sector and country to deliver the best result for the client. As well as helping them plan for the operational change required to deliver a localised customer proposition.