Karen Allen
Associate Consultant
Karen cut her teeth working in Buying and Merchandising, firstly at Arcadia, and then Freemans where she was Head of Womenswear Merchandising for 3 years. This background has meant that she understands commercial kpi’s and the need to deliver results. Her strength is being able to combine this commerciality with her product and creative skills.
Karen also works with online retailers on creative and branding strategy.
One of Karen’s most high profile projects has been working on product marketing for M and M Direct, an award winning online fashion retailer. She was responsible for everything from email marketing, promotional planning, user experience and PR. At Oli.co.uk she took lead of the product and creative proposition for its launch.
Karen is currently working at Asda’s George.com, where she is reviewing their photographic style guides and processes.
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