People

Martin Newman

CEO

He has been involved in multi channel retailing for over 25 years having had P&L responsibility for retail, direct mail, e-commerce, kiosks and call centre channels for a number of retailers including Ted Baker, Harrods, Pentland brands (Speedo, Kickers, Boxfresh etc) Burberry and Intersport.

Martin is widely respected as a thought leader within e-commerce and the wider digital space and laterally spent a period as a managing consultant with one of the leading digital agencies in the UK.

Martin has worked with many consultants both on the client side, and having been a managing consultant himself, and during thus time it became clear to him that there was a requirement for a consultancy type practice to deliver ‘practical advice,’ and that this would be most effective if it were delivered by people who had actually done the job in the operational or strategic area they were advising on.

His business doesn’t have consultants, they have ‘practicologists.’ They have done the job. They have traded e-commerce sites, and have run multi channel businesses. So they don’t preach to you from a position of only having ever advised other businesses.

They won’t come into your business and advise you on how to improve your e-commerce performance or any other aspect of multi channel retailing unless they’ve done the job themselves. So they can very much talk from experience. And therefore the output and outcome of their work is more tangible, more relevant to the needs of your business, more realistic in terms of ease of implementation, more empathetic with the challenges you face internally when it comes to implementing change, and more measured in relation to what you can expect as a ROI.

Martin and his team have full end to end e-commerce experience including; Day-to-day site trading and channel optimisation, Platform/technology, range planning and merchandising, customer experience, content management, design/creative, marketing and analytics, payment processing and fraud management, customer service and contact centre, supply chain and fulfillment.

Every project Martin and his team deliver is ROI driven and their sound strategic insight and tactical awareness drives an improvement across all commercial metrics.

There are no other agencies or consultants in the market that bring their level of hands-on practical, rounded and in-depth experience of the distance selling channels of the web, direct mail, call centres, web kiosks, and mobile. And as such they are extremely well placed to help any business build the value of these channels.

“With Martin's extensive e-commerce experience within the retail and fashion sectors, it was an easy choice to engage him as an e-commerce consultant to take IC Companys and our brands through a requirements gathering and supplier selection process. We have been pleased with the outcome of this. As a multi brand owner, stakeholder engagement was a critical part of this process and he has helped get commitment and gain consensus from various key stakeholders in our business as well as helping to shape our vision, strategy and roadmap for the e-commerce channel.”