Business Intelligence Overview

Having the ability to make informed decisions and changes to your e-commerce site or multi-channel business is vital. It takes the guesswork out of the equation and limits the need to rely on ‘gut’ feel or assumptions of what the business thinks the customer needs are. These may actually be the total opposite to what they really want.

Developing and defining a suite of business intelligence tools and reports will allow making key business decisions on the way your e-commerce business evolves simpler and more accurate. We can help set up these tools, define the appropriate KPIs and set up dashboards for business owners to see exactly how they channel is performing day to day.

• Identify analytics tools
• Tag the sites to allow for accurate tracking of user behaviour
• Develop scenarios and campaign planning
• Design and set up dashboards and define the key KPIs for your business
• Provide recommendation and implementation of data warehousing

We do

“Practicology” [prac-tic-ol-ogy] - noun. 1. The Science of
e-commerce 2. The art of
implementing it effectively 3. The
practical experience that makes it successful

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“Practicology worked for T-Mobile Croatia on an e-commerce project. They are dedicated e-commerce professionals who tackle business tasks and challenges in a straight-forward way and with a great deal of personal energy, professionalism and attention to detail. I'd have no hesitancy in recommending Practicology to any organisation needing some additional support for their e-commerce operation.”

Zrinka Fadini, Head of Online sales, T-Mobile Croatia