Strategy and Planning

This covers a range of disciplines and requirements in order to map out the business strategy and ensure it’s smooth planning process.

The starting point will be to develop the feasibility study, map out the financial plan and define the strategy for a store retailers’ entry into multi-channel retailing. Next is the business scoping, in order to define and build a business case and understand the scope of opportunity for the development of new channels. It will include all or some of the following. We can help with the whole process to ensure you become a multi-channel retailer.

1. Multi-channel integration
This is the move to a ‘360 cross channel business’. We can help to clarify the optimum customer experience so that your customers can enjoy a similar experience across all channels and across all touch points with your brand. We can also identify the issues across stock management, system architecture, customer data and internal processes, and develop the strategy and plan for change required in order to bring together all of these crucial components of multi channel integration.

2. Roadmap and project plan

Develop the roadmap for change within the business and put in place the strategy and implementation plan for the integration of data into a single data warehouse, the creation of a real time stock capability, and the internal processes required to deliver the consistent customer experience that multi channel integration should drive.

3. Optimising in-house structure
We can help to clarify what the optimum structure should be for multi channel integration. From developing job descriptions, remits and processes for the day-to-day trading of your ecommerce channel, to helping create more integrated merchandising and marketing functions in order to have a coordinated multi channel proposition that presents one consistent proposition to the customer.

4. Experience leverage and benchmark performance
Leverage our experience to provide benchmark KPIs for the performance of multi channel retail; including sales, conversion rates, average order values (AVTs), units per transaction (UPTs), traffic, returns rates etc.… Benchmarking these KPIs within the Companies sector and reviewing trading performance in relation to expected performance levels.