Mobile platforms and ‘apps’
With the growth of the smartphone ownership i.e. iPhone, Blackberry and Android it is now a channel that cannot be neglected as a way to stay in touch with your customers. With more and more people having little time to maintain their day-to-day lives, introducing ways to make it easy to interact with your brand and products will be critical. From developing mobile platforms to simplify the site content to what is relevant when accessing your site on the go to creating helpful and useful mobile apps to further engage your customers. We can help to provide advice and support on embarking into the world of mobile.
• Defining a mobile strategy
• Implementing best practice principles
• Requirement gathering for mobile site and apps
• Cross channel integration
• Defining KPIs to measure success and feed into future developments
• Supplier selection and terms of engagement
