Work

Arco

Optimisation

Background

Experts in safety

Objective

Arco wanted to optimise their website through the use of analytics and understand user experience. Practicology were asked to make informed recommendations for opportunities to drive and increase overall conversion.

Results

As a consequence of actioning the recommendations Arco saw a significant increase in their sale and all their KPI performance measures

“As leading e-commerce consultants, we engaged Practicology to help us improve the performance of our e-commerce channel. They undertook a detailed audit of our existing user experience and analytics data. Whilst we are still in the process of implementing their recommendations, it is obvious even at this juncture that their insight will help us drive a step increase in the commercial performance of arco’s online channel. I’d recommend any business with an e-commerce channel to engage Practicology, because although you might think you’re doing well online, their insight will demonstrate key areas for optimisation that will make a big difference to your sales and all other KPIs.”

Iain Miller, eBusiness Manager