Work

eConsultancy

Strategy Development and Planning

Background

Econsultancy is a community where the world’s digital marketing and ecommerce professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything better online.

Objective

Martin was invited to write industry best practice reports to enable Econsultancy’s ciients to make better-informed decisions around e-commerce development and internationalisation of e-commerce.

Results

The resulting 2 reports once published have to been downloaded several 1000’s of times. The success of these reports has enabled Econsultancy’s members to be better informed in order to plan their future e-commerce developments more effectively.

“We've worked with Practicology on a number of things: they've moderated and spoken at events of ours and they've authored a number of our guides and reports. Primarily we look to Practicology for the deep, practitioner, expertise they have in e-commerce, both client and supply side. But they are also very reliable, fast, committed, deliver great results and can think/talk across both strategy and execution.”

Ashley Friedlein, CEO