Work

Edinburgh Woollen Mill

Optimisation

Background

The Edinburgh Woollen Mill has 192 mainstream high street stores, 94 speciality tourist shops and 28 destination sites throughout the UK.
The new online store continues their commitment to providing the finest quality products at the best possible value, now available to order from the comfort of your home.
As well as the woollen and cashmere products they are renowned for, www.ewm.co.uk offers easy access to a diverse range of new fashion items. 

Objective
The business was losing faith in the ability to generate a ROI from e-commerce. So we were tasked with Driving a steep increase in sales

Results
Sales increased by well over 40%

“We engaged Practicology to help drive an increase in the performance of our e-commerce channel, as sales were somewhat below our forecasts. They undertook an audit of our user experience and analytics, our infrastructure and processes, and in doing so, he identified a number of quick wins as well as some mid to long - term improvements. The results were great, and sales quickly and obviously improved giving us obvious ROI. Personable and authoritative, he quickly won the trust and support of e-commerce team, and he has helped to ensure we are implementing best practice. I wouldn’t hesitate to use their consultancy service again or recommend him to any other retailer.”