Work

Mars Drinks

Strategy Development and Planning

Background

Parts of one of the world’s largest family-owned businesses, Mars Drinks have been refreshing people at work for more than 30 years. Trusted by over 35,000 businesses they serve more than a billion quality drinks every year to the most demanding business world-wide. Their customers are those who know the value of quality, choice and reliability.

Objective

Across the global business there was a keen desire to explore strategic options around e-commerce across both their B2C and B2B business units. Practicology were brought in to review the opportunities that would enable the business to expand within e-commerce.

“I have worked with Practicology on a number of ecommerce projects and they have a vast and deep knowledge of the global ecommerce space. They bring a wealth of experience from a number of clients and former employers and I'd be hard pressed to find a wider breadth of ecommerce experience. They are focused, strategic and deliver great results.”

John Fisher, Head of eBusiness