We are a multichannel and ecommerce consultancy with a difference.
Your Challenges : [How] we can help
Common issues facing consumer businesses our consultants help to resolve
Services : [What] we do
We offer a portfolio of consultancy and agency services to assist B2C and B2B businesses with their multichannel challenges.
Thinking : [Latest] insights
Report highlights opportunities for Western brands in the Chinese digital economy
September 13th by Joanna Perry
What retailers get wrong when setting up Google Analytics
August 21st by Sam Gaunt
Practicology’s Head of Analytics, Lee Howard, looks at the mistakes that retailers make when implementing Google Analytics Enhanced Ecommerce and discusses how to fix it. With the launch of Enhanced…
China Report 2017
Our research highlights Chinese ecommerce opportunities for Western retailers and brands. Understand how to maximise your sales through marketplaces, whether you need a Chinese direct-to-consumer site and how you can engage Chinese consumers through the dominant social app WeChat.
Omnichannel CX Report 2017
We've ranked 30 UK retailers based on the cross-channel customer experience that they deliver. See who ranked where, and understand how retailers could better support their omnichannel customers.
Localization Report 2016
Practicology presents the US version of its latest ecommerce research, providing US retailers and brands with benchmarks for their localized international websites.