We are a multichannel and ecommerce consultancy with a difference.

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Your Challenges : [How] we can help

Common issues facing consumer businesses our consultants help to resolve

Your Challenges

Practicology Services Illustration

Services : [What] we do

We offer a portfolio of consultancy and agency services to assist B2C and B2B businesses with their multichannel challenges. 

Thinking : [Latest] insights

Localising for the UK front cover - Localisation

New report reveals UK localisation benchmarks for international retailers

March 19th by Sam Gaunt


Practicology and Google launch European Omnichannel CX Review

February 8th by Sam Gaunt


Consumer goods shopping

Six steps for growing a consumer goods brand online

January 17th by Sam Gaunt

With declining numbers of consumers in mature markets, a general slowdown in global spending, and change in consumer shopping patterns and behaviour, Practicology Principal Consultant Kerry Lee reveals…



Localising For The UK

Assessing 50 North American retailer mobile sites, this report provides benchmarks for international retailers who want to create a competitive customer experience for their UK localised website.


Practicology & Google Omnichannel CX Review 2018

Practicology and Google collaborated to produce this cross-channel customer experience benchmark report reviewing 145 retailers from five European markets.


Shoptalk Europe Report 2017

Highlights from Shoptalk Europe 2017, including: what the industry thinks about Amazon; visual discovery; artificial intelligence; China opportunities; US brands entering Europe and how to build a culture that supports growth.


Clients : [Who] we work with

Case Studies : [Work] we've done

Contact : [Please] get in touch