We are a multichannel and ecommerce consultancy with a difference.
Your Challenges : [How] we can help
Common issues facing consumer businesses our consultants help to resolve
Services : [What] we do
We offer a portfolio of consultancy and agency services to assist B2C and B2B businesses with their multichannel challenges.
Thinking : [Latest] insights
A Very Digital December | 5 Ways to Conquer Christmas
October 13th by Mandy
If you’re a little bit behind in your planning, no need to panic, we’ve asked our brightest minds in multichannel retail how your brand can conquer Christmas in 2017… It might be a few months away,…
How to choose the best trade partner for your business in China
October 11th by Sam Gaunt
Following on from the launch of the China Report, Practicology’s Global CEO, Chris Vincent, looks at how to overcome some of the challenges of working with a trade partner in China. Since the launch of…
Report highlights opportunities for Western brands in the Chinese digital economy
September 13th by Joanna Perry
Role of the Store roundtable report
Practicology recently hosted a breakfast roundtable for 12 retailers to discuss the role of the store in a modern multichannel retail business. Read about what was discussed.
China Report 2017
Our research highlights Chinese ecommerce opportunities for Western retailers and brands. Understand how to maximise your sales through marketplaces, whether you need a Chinese direct-to-consumer site and how you can engage Chinese consumers through the dominant social app WeChat.
Omnichannel CX Report 2017
We've ranked 30 UK retailers based on the cross-channel customer experience that they deliver. See who ranked where, and understand how retailers could better support their omnichannel customers.