We are a multichannel and ecommerce consultancy with a difference.

Practicology Services Illustration

Your Challenges : [How] we can help

Common issues facing consumer businesses our consultants help to resolve

Your Challenges



Services : [What] we do

We offer a portfolio of consultancy and agency services to assist B2C and B2B businesses with their multichannel challenges. 

Thinking : [Latest] insights

My thoughts after spending six months reviewing retailers' email marketing

September 2nd by Francesca Douglas

Last month saw the release of our Customer Communications Report; a compilation of the best examples and recommendations that emerged from tracking the email marketing received from 77 retailers spanning a…

Continue

How EU data protection law changes will impact retailers

August 27th by Francesca Douglas

You may not know it, but 2015 is a big year for retailers due to changes to EU data protection regulations. The new digital era we are in has cemented views that the current EU Data Protection Directive,…

Continue

UK retailers fail to capitalise when consumers opt-in to receive email

August 21st by Joanna Perry

Continue

 

Customer Communications Report 2015

We signed up to the email newsletters of 91 retailers and then spent six months analysing what they sent us. Our findings provide recommendations and examples to those who want to run great email marketing programmes.

Download

Localisation Report 2015

Practicology's 2015 Localisation Report ranks the German localised sites of 25 UK retailers, and provides examples of how to successfully create and tailor a website for another country.

Download

Mobile Usability Report 2014

Testing the mobile websites of 15 UK retailers, this report from Practicology and WhatUsersDo highlights good and bad mobile usability practices.

Download



Clients : [Who] we work with

Case Studies : [Work] we've done

Contact : [Please] get in touch