We are a multichannel and ecommerce consultancy with a difference.

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Your Challenges : [How] we can help

Common issues facing consumer businesses our consultants help to resolve

Your Challenges



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Services : [What] we do

We offer a portfolio of consultancy and agency services to assist B2C and B2B businesses with their multichannel challenges. 

Thinking : [Latest] insights

What can retailers do to inspire customer loyalty?

March 23rd by Sam Gaunt

Practicology’s Head of Data & CRM, Will Dymott, explains the value of loyal customers and explores how to inspire loyalty for your brand. Although cultivating loyalty is difficult, successful retail…

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Google 'Fred' Update 2017 - Have You Been Hit?

March 16th by Annie Nguyen

The latest Google update, ‘Fred’, is shown to hit low value content-driven, ad-heavy sites the hardest. With algorithm chatter sprouting up since its apparent roll out on March 8th, the latest speculated…

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Argos tops our omnichannel CX ranking of 30 UK retailers

March 8th by Joanna Perry

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Omnichannel CX Report 2017

We've ranked 30 UK retailers based on the cross-channel customer experience that they deliver. See who ranked where, and understand how retailers could better support their omnichannel customers.

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Localization Report 2016

Practicology presents the US version of its latest ecommerce research, providing US retailers and brands with benchmarks for their localized international websites.

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Localisation Report 2016

Practicology, eShopWorld and TranslateMedia have collaborated on this in-depth report to provide key localisation benchmarks for UK and US retailers' international websites.

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Clients : [Who] we work with

Case Studies : [Work] we've done

Contact : [Please] get in touch