We are a multichannel and ecommerce consultancy with a difference.

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Your Challenges : [How] we can help

Common issues facing consumer businesses our consultants help to resolve

Your Challenges



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Services : [What] we do

We offer a portfolio of consultancy and agency services to assist B2C and B2B businesses with their multichannel challenges. 

Thinking : [Latest] insights

Our last minute digital marketing Black Friday Checklist

November 23rd by Sam Gaunt

Practicology works with a catalogue of brands on building their Black Friday, Cyber Monday and Christmas marketing strategies. Below, Senior Consultant Charlie Bevis has put together a ‘Last Minute…

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Singles' Day Syndrome: Dealing with the post-peak aftermath

November 17th by Joanna Perry

How can retailers deal with post Singles’ Day Syndrome – the inevitable aftermath of the world’s biggest shopping festival, asks Practicology Greater China Country Manager Arthur Cheung? Alibaba’s…

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Practicology China joint venture with Luen Thai: first client announced

November 8th by Joanna Perry

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Shoptalk Europe Report 2017

Highlights from Shoptalk Europe 2017, including: what the industry thinks about Amazon; visual discovery; artificial intelligence; China opportunities; US brands entering Europe and how to build a culture that supports growth.

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Role of the Store roundtable report

Practicology recently hosted a breakfast roundtable for 12 retailers to discuss the role of the store in a modern multichannel retail business. Read about what was discussed.

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China Report 2017

Our research highlights Chinese ecommerce opportunities for Western retailers and brands. Understand how to maximise your sales through marketplaces, whether you need a Chinese direct-to-consumer site and how you can engage Chinese consumers through the dominant social app WeChat.

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Clients : [Who] we work with

Case Studies : [Work] we've done

Contact : [Please] get in touch