We are a multichannel and ecommerce consultancy with a difference.

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Your Challenges : [How] we can help

Common issues facing consumer businesses our consultants help to resolve

Your Challenges



Services : [What] we do

We offer a portfolio of consultancy and agency services to assist B2C and B2B businesses with their multichannel challenges. 

Thinking : [Latest] insights

Practicologists Uncovered: Will Dymott

February 11th by Francesca Douglas

Will Dymott is our resident CRM expert. In the past year he's worked with clients including Rapha and Ann Summers, helping them to make better use of their customer data and ultimately improve their…

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Retail Week peak trading webinar features Practicology's COO

February 9th by Francesca Douglas

Retail Week invited our COO Nupur Manchanda to take part in a webinar in early February, looking at the successes of peak trading in 2015, and how retailers can improve their approach to peak trading for…

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Practicology appoints Nicola Hollow as Director of Consulting

December 10th by Francesca Douglas

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Introducing the Customer Mix

Our white paper outlines how the Marketing Mix framework no longer meets the needs of multichannel retailers, and the Customer Mix framework they should consider instead.

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Mobile Usability Report 2015/16

Practicology and WhatUsersDo present their second mobile UX report to help ecommerce and retail professionals identify and overcome the conversion blockers on their mobile websites.

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Customer Communications Report 2015

We signed up to the email newsletters of 91 retailers and then spent six months analysing what they sent us. Our findings provide recommendations and examples to those who want to run great email marketing programmes.

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Clients : [Who] we work with

Case Studies : [Work] we've done

Contact : [Please] get in touch