We are a multichannel and ecommerce consultancy with a difference.
Your Challenges : [How] we can help
Common issues facing consumer businesses our consultants help to resolve
Services : [What] we do
We offer a portfolio of consultancy and agency services to assist B2C and B2B businesses with their multichannel challenges.Â
Thinking : [Latest] insights
New report reveals UK localisation benchmarks for international retailers
March 19th by Sam Gaunt
Six steps for growing a consumer goods brand online
January 17th by Sam Gaunt
With declining numbers of consumers in mature markets, a general slowdown in global spending, and change in consumer shopping patterns and behaviour, Practicology Principal Consultant Kerry Lee reveals…
Brand Email Marketing Report 2018
Assessing the email marketing activity of 80 consumer goods brands - providing benchmarks and best practice examples.
China Tourism Report 2018
Chinese tourists spend more while abroad than any other nation, and they are an important customer group for many flagship stores in the West. Discover how to attract Chinese tourist spend through digital marketing and engagement at every stage of the customer journey.
Localising For The UK
Assessing 50 North American retailer mobile sites, this report provides benchmarks for international retailers who want to create a competitive customer experience for their UK localised website.