We are a multichannel and ecommerce consultancy with a difference.

Practicology Services Illustration

Your Challenges : [How] we can help

Common issues facing consumer businesses our consultants help to resolve

Your Challenges



Services : [What] we do

We offer a portfolio of consultancy and agency services to assist B2C and B2B businesses with their multichannel challenges. 

Thinking : [Latest] insights

Practicology appoints Nicola Hollow as Director of Consulting

December 10th by Francesca Douglas

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Is your Google Analytics account full of spam?

November 17th by Francesca Douglas

If your Google Analytics reporting shows direct traffic to your website has suddenly increased with no conversion to show for it, you may well have a problem with spam.  You might have noticed a page with…

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Web Summit 2015: New apps for ecommerce

November 10th by Joanna Perry

Web Summit 2015, held on the 3rd-5th November, saw over 30,000 internet, ecommerce, technology and design professionals from across the globe descend on Dublin. Aside from the world-class speakers…

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Introducing the Customer Mix

Our white paper outlines how the Marketing Mix framework no longer meets the needs of multichannel retailers, and the Customer Mix framework they should consider instead.

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Mobile Usability Report 2015/16

Practicology and WhatUsersDo present their second mobile UX report to help ecommerce and retail professionals identify and overcome the conversion blockers on their mobile websites.

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Customer Communications Report 2015

We signed up to the email newsletters of 91 retailers and then spent six months analysing what they sent us. Our findings provide recommendations and examples to those who want to run great email marketing programmes.

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Clients : [Who] we work with

Case Studies : [Work] we've done

Contact : [Please] get in touch