We offer a portfolio of consultancy and agency services to assist B2C and B2B businesses with their multichannel challenges.
September 29th by Francesca Douglas
Last week saw the opening of the first European branch of The Toy Store, a Middle-Eastern originated toy retailer, right outside London's Bond Street tube station. I popped down to visit the store in its…
September 25th by Francesca Douglas
Every single day in the calendar has a special event that you could run an online promotion or marketing campaign around. From Winnie the Pooh Day in January to Square Dancing Day in November, the upcoming…
September 16th by Joanna Perry
The Retail Week Hackathon 2015 has just taken place over 24 hours with a hands-free kitchen concierge device emerging as the winner. Practicology CEO Martin Newman was delighted to be involved in the…
We signed up to the email newsletters of 91 retailers and then spent six months analysing what they sent us. Our findings provide recommendations and examples to those who want to run great email marketing programmes.
Practicology's 2015 Localisation Report ranks the German localised sites of 25 UK retailers, and provides examples of how to successfully create and tailor a website for another country.
Testing the mobile websites of 15 UK retailers, this report from Practicology and WhatUsersDo highlights good and bad mobile usability practices.