We are a multichannel and ecommerce consultancy with a difference.

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Your Challenges : [How] we can help

Common issues facing consumer businesses our consultants help to resolve

Your Challenges



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Services : [What] we do

We offer a portfolio of consultancy and agency services to assist B2C and B2B businesses with their multichannel challenges. 

Thinking : [Latest] insights

What retailers get wrong when setting up Google Analytics

August 21st by Sam Gaunt

Practicology’s Head of Analytics, Lee Howard, looks at the mistakes that retailers make when implementing Google Analytics Enhanced Ecommerce and discusses how to fix it. With the launch of Enhanced…

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China lantern streets

Practicology's China Report launch party in London

August 15th by Sam Gaunt

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Jack Wills and The Works to present at our upcoming digital retail training course

August 14th by Joanna Perry

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Omnichannel CX Report 2017

We've ranked 30 UK retailers based on the cross-channel customer experience that they deliver. See who ranked where, and understand how retailers could better support their omnichannel customers.

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Localization Report 2016

Practicology presents the US version of its latest ecommerce research, providing US retailers and brands with benchmarks for their localized international websites.

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Localisation Report 2016

Practicology, eShopWorld and TranslateMedia have collaborated on this in-depth report to provide key localisation benchmarks for UK and US retailers' international websites.

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Clients : [Who] we work with

Case Studies : [Work] we've done

Contact : [Please] get in touch