We are a multichannel and ecommerce consultancy with a difference.

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Your Challenges : [How] we can help

Common issues facing consumer businesses our consultants help to resolve

Your Challenges

Services : [What] we do

We offer a portfolio of consultancy and agency services to assist B2C and B2B businesses with their multichannel challenges. 

Thinking : [Latest] insights

The Toy Store makes its mark on London

September 29th by Francesca Douglas

Last week saw the opening of the first European branch of The Toy Store, a Middle-Eastern originated toy retailer, right outside London's Bond Street tube station. I popped down to visit the store in its…


Online promotions: Special events in 2016

September 25th by Francesca Douglas

Every single day in the calendar has a special event that you could run an online promotion or marketing campaign around. From Winnie the Pooh Day in January to Square Dancing Day in November, the upcoming…


Behind the scenes at the Retail Week Hackathon 2015

September 16th by Joanna Perry

The Retail Week Hackathon 2015 has just taken place over 24 hours with a hands-free kitchen concierge device emerging as the winner. Practicology CEO Martin Newman was delighted to be involved in the…



Customer Communications Report 2015

We signed up to the email newsletters of 91 retailers and then spent six months analysing what they sent us. Our findings provide recommendations and examples to those who want to run great email marketing programmes.


Localisation Report 2015

Practicology's 2015 Localisation Report ranks the German localised sites of 25 UK retailers, and provides examples of how to successfully create and tailor a website for another country.


Mobile Usability Report 2014

Testing the mobile websites of 15 UK retailers, this report from Practicology and WhatUsersDo highlights good and bad mobile usability practices.


Clients : [Who] we work with

Case Studies : [Work] we've done

Contact : [Please] get in touch