We are a multichannel and ecommerce consultancy with a difference.

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Your Challenges : [How] we can help

Common issues facing consumer businesses our consultants help to resolve

Your Challenges



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Services : [What] we do

We offer a portfolio of consultancy and agency services to assist B2C and B2B businesses with their multichannel challenges. 

Thinking : [Latest] insights

Report highlights opportunities for Western brands in the Chinese digital economy

September 13th by Joanna Perry

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What retailers get wrong when setting up Google Analytics

August 21st by Sam Gaunt

Practicology’s Head of Analytics, Lee Howard, looks at the mistakes that retailers make when implementing Google Analytics Enhanced Ecommerce and discusses how to fix it. With the launch of Enhanced…

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China lantern streets

Practicology's China Report launch party in London

August 15th by Sam Gaunt

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China Report 2017

Our research highlights Chinese ecommerce opportunities for Western retailers and brands. Understand how to maximise your sales through marketplaces, whether you need a Chinese direct-to-consumer site and how you can engage Chinese consumers through the dominant social app WeChat.

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Omnichannel CX Report 2017

We've ranked 30 UK retailers based on the cross-channel customer experience that they deliver. See who ranked where, and understand how retailers could better support their omnichannel customers.

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Localization Report 2016

Practicology presents the US version of its latest ecommerce research, providing US retailers and brands with benchmarks for their localized international websites.

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Clients : [Who] we work with

Case Studies : [Work] we've done

Contact : [Please] get in touch