We are a multichannel and ecommerce consultancy with a difference.

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Your Challenges : [How] we can help

Common issues facing consumer businesses our consultants help to resolve

Your Challenges



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Services : [What] we do

We offer a portfolio of consultancy and agency services to assist B2C and B2B businesses with their multichannel challenges. 

Thinking : [Latest] insights

Localising for the UK front cover - Localisation

New report reveals UK localisation benchmarks for international retailers

March 19th by Sam Gaunt

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Practicology and Google launch European Omnichannel CX Review

February 8th by Sam Gaunt

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Consumer goods shopping

Six steps for growing a consumer goods brand online

January 17th by Sam Gaunt

With declining numbers of consumers in mature markets, a general slowdown in global spending, and change in consumer shopping patterns and behaviour, Practicology Principal Consultant Kerry Lee reveals…

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Localising For The UK

Assessing 50 North American retailer mobile sites, this report provides benchmarks for international retailers who want to create a competitive customer experience for their UK localised website.

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Practicology & Google Omnichannel CX Review 2018

Practicology and Google collaborated to produce this cross-channel customer experience benchmark report reviewing 145 retailers from five European markets.

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Shoptalk Europe Report 2017

Highlights from Shoptalk Europe 2017, including: what the industry thinks about Amazon; visual discovery; artificial intelligence; China opportunities; US brands entering Europe and how to build a culture that supports growth.

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Clients : [Who] we work with

Case Studies : [Work] we've done

Contact : [Please] get in touch