We offer a portfolio of consultancy and agency services to assist B2C and B2B businesses with their multichannel challenges.
January 17th by Sam Gaunt
With declining numbers of consumers in mature markets, a general slowdown in global spending, and change in consumer shopping patterns and behaviour, Practicology Principal Consultant Kerry Lee reveals…
November 23rd by Sam Gaunt
Practicology works with a catalogue of brands on building their Black Friday, Cyber Monday and Christmas marketing strategies. Below, Senior Consultant Charlie Bevis has put together a ‘Last Minute…
Practicology and Google collaborated to produce this cross-channel customer experience benchmark report reviewing 145 retailers from five European markets.
Highlights from Shoptalk Europe 2017, including: what the industry thinks about Amazon; visual discovery; artificial intelligence; China opportunities; US brands entering Europe and how to build a culture that supports growth.
Practicology recently hosted a breakfast roundtable for 12 retailers to discuss the role of the store in a modern multichannel retail business. Read about what was discussed.