We are a multichannel and ecommerce consultancy with a difference.

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Your Challenges : [How] we can help

Common issues facing consumer businesses our consultants help to resolve

Your Challenges

Practicology Services Illustration

Services : [What] we do

We offer a portfolio of consultancy and agency services to assist B2C and B2B businesses with their multichannel challenges. 

Thinking : [Latest] insights

Practicology and Google launch European Omnichannel CX Review

February 8th by Sam Gaunt


Consumer goods shopping

Six steps for growing a consumer goods brand online

January 17th by Sam Gaunt

With declining numbers of consumers in mature markets, a general slowdown in global spending, and change in consumer shopping patterns and behaviour, Practicology Principal Consultant Kerry Lee reveals…


Our last minute digital marketing Black Friday Checklist

November 23rd by Sam Gaunt

Practicology works with a catalogue of brands on building their Black Friday, Cyber Monday and Christmas marketing strategies. Below, Senior Consultant Charlie Bevis has put together a ‘Last Minute…



Practicology & Google Omnichannel CX Review 2018

Practicology and Google collaborated to produce this cross-channel customer experience benchmark report reviewing 145 retailers from five European markets.


Shoptalk Europe Report 2017

Highlights from Shoptalk Europe 2017, including: what the industry thinks about Amazon; visual discovery; artificial intelligence; China opportunities; US brands entering Europe and how to build a culture that supports growth.


Role of the Store roundtable report

Practicology recently hosted a breakfast roundtable for 12 retailers to discuss the role of the store in a modern multichannel retail business. Read about what was discussed.


Clients : [Who] we work with

Case Studies : [Work] we've done

Contact : [Please] get in touch