Pattern's Story
Amazon opportunities
Pattern's founders began the business in early 2013, selling fridge magnets from home on Amazon.com under the brand iServe.
Identifying what makes an Amazon seller successful, they expanded their range. However, price undercutting other resellers engaged in - combined with the lack of brand protection resellers offered - sparked an idea for a new business model.
By 2014, iServe had evolved to provide consumer brands with a partnership model - backed by iServe's TriGuardian software - to profitably grow and protect their Amazon sales.