Practicology is now Pattern

By Joanna Perry | Head of Marketing

Practicology is delighted to announce that it has incorporated a business in Hong Kong – Practicology PTY Ltd – and recruited three consultants, including Arthur Cheung as Country Manager for Greater China.

The new office will support Practicology’s growing Chinese customer base with their multichannel retail initiatives, and also assist global customers wishing to exploit opportunities in China and the wider region.

Practicology is already working with several retailers, distributors and manufacturers in the region, including fashion jewellery brand Pandora. The relationship with the Danish jewellery brand includes Practicology providing end-to-end commercial consultation and platform selection services, to support the brand in successfully entering the ecommerce market in Greater China.

Other recent engagements by the Hong Kong team include an ecommerce data analytics and optimisation project for the leading online electronic gadgets distributor Milkyway Distribution, and a regional ecommerce transformation project with King of Ginseng, a renowned traditional Chinese medicine brand.

To lead Practicology’s Greater China business Practicology has appointed Arthur Cheung, a Hong Kong-based ecommerce professional with more than 20 years of experience in senior ecommerce and ICT consulting and clientside roles. Arthur will manage client relationships in Hong Kong and across China.

He has recruited two additional Hong Kong consultants with demonstrated ecommerce and digital marketing experience, Beatrix Wong and Desiree Wong. He will also be supported by the rest of Practicology’s Asia Pacific team based in Sydney and Melbourne; as well as our consultancy team based in London.

Arthur was previously a Partner Consultant with WiseSmart Consultants specialising in ecommerce business strategy and supporting digital start-ups, such as Vcare Company Limited. He has also worked as a Senior Consultant for the Hong Kong Productivity Council, and spent five years as Chief Operations Officer for fashion eyewear manufacturer OKIA Optical. He holds a Master of Arts degree specialised in Information Systems Development.

Practicology’s founder and Global CEO Martin Newman said of the development: “We’ve seen increasing demand for practical ecommerce and multichannel consulting services from Chinese businesses for some time, and so the decision to incorporate a business in Hong Kong and prove our commitment to the region was an easy one.”

He added: “In addition, we are already supporting clients in the UK, North America and Australia with their internationalisation efforts, and in many cases a strategy for China and other developing markets in Asia Pacific is an important aspect of their development. We can now offer them exceptional local knowledge and practical advice on trading in the region.”

Practicology Country Manager for Greater China, Arthur Cheung, added: “I’m delighted to have joined the team, and am excited about what I can help our clients to achieve backed by the expertise and knowledge of the wider Practicology business. It’s clear that the Chinese online market presents a huge opportunity for consumer brands of all kinds if they can get their operating model right. We can assist businesses and ensure they benefit from the lessons of the Chinese market that have already been learned.”

The UK-founded business has operated in the Asia Pacific region for four years through its offices in Australia. It’s developed a reputation for offering consultancy, data and digital marketing services delivered by consultants with experience gained working for major retail and consumer brands around the world. This unique proposition has seen the business successfully compete against more established but traditional competitors, and develop an enviable client list of both domestic Australasian and international brands.

Further information 

For interview requests or high resolution photography please contact:

Hong Kong – Beatrix Wong, Consultant at Practicology at +852 61581420 or

Australia – Merline McGregor , Director at Practicology at +61 438 747 092 or

UK - Joanna Perry, Head of Marketing at Practicology at +4420 7323 0539 or


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