Practicology is now Pattern

Amanda David

Amanda David

Senior Consultant

Amanda David is a Senior Consultant specialising in apps, in-store digital experience and multichannel customer experience.

Amanda began her career in ecommerce as a Visual Merchandising and Web Administrator at Astley Clarke, before taking on buying and merchandising roles at Fenwick and ASOS. Subsequently, Amanda joined House of Fraser, where she was Product Owner for retail, before becoming Product Manager for apps.

Here, Amanda lead an augmented reality shoppable window trial and also conducted customer insight and research into Buy & Collect that focussed on feel, redesign, scoping for growth, bulk receipting etc. During her time at House of Fraser, Amanda developed her expertise in apps and was responsible for managing an app re-platforming, curating a branded Chanel page (the first UK department store to do so), and delivering a revenue increase of more than 80% across three apps in 2016.

Amanda holds a BA in English Literature from Bristol University along with an MSc in Business Management from BPP Business School.

Key Skills

Apps, Click and Collect, Digital experience in store, General Multichannel customer experience