Beata Roos

Beata Roos

Principal Consultant

Beata Roos works across strategy, CRM & data, marketing and trading projects as well as delivering training on various aspects of ecommerce and multichannel retail to clients.
Beata has over five years of experience working in the buying and merchandising departments for both global etailer ASOS and UK multichannel retailer M&Co. An experienced project manager, she has project-managed seven website builds, and one site re-platform.
Prior to joining Practicology, Beata spent two years as a Digital Marketing Executive with the social commerce start-up Motilo. Her most successful data capture marketing campaign generated a staggering 30,000 qualified leads in just four weeks, and she was responsible for setting up an in-house affiliate network for bloggers which delivered a whopping 30% increase in sales.
She holds a BA (Hons) in Fashion Merchandise Management from the University of Westminster, and also studied Fashion Marketing at the Parson School of Design in New York.

Key Skills

Merchandising, Digital marketing, Conversion rate optimisation, A/B and multivariate testing, Web analytics, Ecommerce trading, Project management, Training.