Bianca Mercer

Bianca Mercer

Associate Consultant

Bianca has extensive experience in trading ecommerce sites and running ecommerce teams, particularly for international ecommerce operations. In addition, she has implemented online marketing and PR strategies, overseen site redesigns and restructured and built ecommerce teams.

Before joining Practicology she was Head of Ecommerce for Aurora Fashion’s brand Coast, and prior to this held a group role as Head of International Ecommerce for Aurora Fashions itself. Bianca Mercer was previously Country Director for UK & Ireland at online dating site PARSHIP.

While working for Aurora Fashions she launched 25 international websites, drove online sales growth and recruited and managed the international ecommerce team. At PARSHIP she turned around the UK business, restructuring to achieve cost savings and significantly increased conversion by improving the customer experience, sourcing better quality traffic. Bianca was also able to seal new profitable deals with partners like TV3, securing PARSHIP’s first ever TV campaign since its launch.

Key Skills

Research, SQL,General Multichannel customer experience