Practicology is now Pattern

Charlie Bevis - Senior Consultant

Charlie Bevis

Senior Consultant

Charlie Bevis is a Senior Consultant working within our Digital Marketing and Trading team.
Charlie began his career at Universal Records working in marketing and A&R, before moving to digital marketing agency, Forward3D. Here, he focussed on digital strategy, data analysis and attribution projects, working with a variety of retail clients including Nike, AllSaints, Urban Outfitters, Tommy Hilfiger, Lovehoney and Kate Spade.
A particular highlight was working on a 6-month, $10m paid media branding project for Nike. The project was successful in driving new customer acquisition and increasing brand awareness across 14 markets and eventually evolved into an ongoing marketing strategy.
Charlie also worked with Tommy Hilfiger on setting up and running a Google Online-to-Offline beta whereby Google placed ‘beacons’ in each store to attribute the revenue generated and costs associated with ‘webrooming’ customers. This work was pioneering as data was passed back into Google AdWords accounts and could be reported on alongside revenue data to support marketing activity that performed poorly on a last click attribution basis.
Charlie holds a BSc in Forensic Science (1:1) along with Adwords Fundamentals and Adwords Advanced qualifications.

Key Skills

Performance Marketing, Multichannel Strategy, Insights & Analytics Shopping Feeds SQL