Practicology is now Pattern

Lara Jelowicki

Lara Jelowicki

International Director

Lara Jelowicki works within our international ecommerce team, supporting brands as they develop strategies to expand online overseas, particularly on marketplaces.

Lara has worked in international ecommerce for nine years;  and has been involved in the launch and trading of 28 localised websites across nine countries, and in no less than eight languages.

Her experience and responsibilities include the logistics of import/export, P&L ownership, marketing strategy and trading. Brands she’s worked for include Space NK, Hatley and Aurora (Coast, Karen Millen, Oasis and Warehouse). While with Practicology she's worked with several of our North American clients and also spent time in an interim role for a large fashion brand owner in continental Europe.

Lara has a degree in International Development.

Key Skills

International strategy, Localisation Online trading, Digital marketing, Search engine optimisation, Customer insight, Commercial planning.