Lee Howard

Lee Howard

Head of Analytics

Lee Howard is Practicology’s web analytics and data analysis expert with over 10 years’ experience.

Lee also specialises in site optimisation, having previously managed (CRO) conversion rate optimisation in-house for CPP Ltd and William Hill. As part of his role at CPP, Lee gained hands on experience working and optimising PPC, affiliate and email channels, on top of AdWords account management.

Prior to that he spent almost 10 years working for leading online betting and gaming company William Hill where he helped define analytics as a core business function.

Lee has a Google Analytics Individual Qualification.

Key Skills

Ecommerce analytics, Analytics platforms and solutions, Conversion rate optimisation, User experience, Customer insight, AB & MVT testing, Online marketing.