Matt Phelan

Matt Phelan

Senior Consultant

Matt Phelan is a Senior Consultant at Practicology, specialising in internationalisation.
Matt began his ecommerce career at Debenhams as a Business Analyst. Here, he was responsible for implementing a pricing and promotions engine, establishing a distribution centre in Singapore and managing an exports systems upgrade.
Later, Matt took on the role of International Business Development Manager and was influential in managing Debenhams’ market entry into Australia, China and India, as well as Estonia, Gibraltar, Latvia and Romania. He also oversaw the opening of 35 new international franchise stores overseas and was instrumental in sealing Debenhams’ first international wholesale deal.
Matt holds a Bachelor’s degree in Financial Computing.

Key Skills

Internationalisation, Growth across stores, franchise, wholesale, marketplace ecommerce, Business strategy.