Practicology is now Pattern

Nicola Hollow

Nicola Hollow

General Manager Europe

Managing our European business, Nicola helps clients to scale their digital business faster, and specialises in strategic growth, marketing and organisational design projects.

In addition to her consulting work, Nicola has built a team of local native speakers (including French, German, Italian, Spanish and Swedish nationals) who understand the nuances of their local markets in addition to their discipline (whether that be analytics, digital marketing, merchandising, CRM etc).

Since joining Practicology, Nicola has successfully delivered a number of crucial projects including reviewing and making recommendations to New Look on how to optimise its digital marketing budget, and supporting the digital transformation of the marketing and commercial teams of a top 10 UK retailer.

She spent 10 months on secondment with Canon as its acting Ecommerce Director, to support the roll-out of multiple localised transactional sites. She also developed and delivered a multichannel training programme for House of Fraser, covering online marketing, customer retention and engagement, and CRM; and also delivered ecommerce training to a global electronics manufacturer client.

Nicola previously developed Lombok’s ecommerce and multichannel strategy as its Multichannel Director. Starting her career with the Guardian Media Group, as part of the original team, she also held senior marketing and ecommerce roles for AltaVista (Yahoo) and Harrods.

Key Skills

Multichannel strategy, Marketing strategy, Customer experience, Brand proposition development, Organisational change, Platform implementation.