Nupur Manchanda

Nupur Manchanda

Chief Operating Officer

Nupur Manchanda is our Chief Operating Officer and oversees the delivery of all client work, as well as having a particular interest in multichannel strategy and organisational change projects.

She has worked in the field of ecommerce and multichannel retailing for over 15 years; and been responsible for the profit and loss of major online retailers, including Early Learning Centre, Mothercare, Toptable and New Look. Her experience on the front-line of retail is complemented by the eight years she spent working in digital advertising and marketing agencies.

Her strengths lie in being able to develop a strategy, convert it into a practical action plan and then deliver against it. She is obsessively consumer focused, and a strong believer in evidence-based decision making.

Key Skills

Multichannel strategy, Organisational change, Programme management, Platform selection, Customer experience, Customer insight, Digital marketing strategy, Training.