Stephanie Parsons

Stephanie Parsons

Principal Consultant

Stephanie Parsons specialises in online retail trading and ecommerce development.

She has more than five years of experience in ecommerce and digital marketing, with a background in fashion and furniture alongside a strong commercial awareness. Since joining Practicology as a Consultant, she has been promoted to a Senior Consultant and then Consulting Manager.

She worked for retailers Question Air, Marc B and Lombok before joining Practicology. In her role as head of marketing and ecommerce at Lombok, she sat on the senior management team and was responsible for all online trading, as well as project managing all website developments.

Successes include increasing online sales by 110% during her time at Marc B, and increasing revenue by 32% at Lombok through an affiliate programme and paid search campaigns, at a time where the store portfolio was declining.
Stephanie holds a degree in Fashion Marketing.

Key Skills

Marketing strategy, Ecommerce trading, Project management, Email marketing, Affiliate marketing, Marketplaces.