Careers : [With] Practicology

As a fast-growing ecommerce consultancy – with offices in London, Melbourne, Sydney and Hong Kong – we are always on the lookout for experienced and talented people to join our team. More details on particular roles we are currently recruiting for are shown below. However, we also accept speculative applications from experienced retailers who would like to further their ecommerce careers in a unique consultancy.

If you are interested in working across some truly exciting projects with the best people in the business, then get in touch with us at careers@practicology.com

Performance Marketing Consultant - Melbourne

Practicology is searching for a Performance Marketing Consultant to join our Digital Marketing team. Reporting to the Digital Marketing Manager, you will be a specialist in the management and execution of Performance Marketing channels. This role will take ownership of client accounts, including hands-on execution, reporting, client relationship management, and strategy development.

You will also act as an in-house expert, providing specialist advice and analysis for projects with a global reach and giving you the opportunity to work with some of the leading retailers in Australia, as well as with e-commerce leaders in Australia and the UK. We are looking for someone who has a passion for digital marketing and can hit the ground

Key Responsibilities:

  • Hands-on execution and optimisation of Performance Marketing accounts
  • Ongoing management of monthly budgets across client accounts
  • Meeting the KPI targets for each client
  • Developing and growing client relationships, including pro-active client communication and problem solving
  • Development of strategies that will meet client expectations and growth targets
  • Delivering Performance Marketing reporting in line with Practicology’s reporting framework
  • Competitor analysis
  • Working closely with the SEO and Analytics teams to drive integrated strategy and insights
  • Other duties may include:
  • Providing specialist Performance Marketing advice to Consultants and feeding into consulting projects
  • Internal process development
  • Business development, including developing proposals and pitching for new business

Skills and Experience

  • Minimum of 2 years’ experience in hands-on Performance Marketing role, preferably within an agency.
  • Excellent verbal and written communication skills.
  • Execution experience across SEM channels, including AdWords, Bing Ads, Baidu
  • Experience with remarketing, prospecting, paid social and/or affiliates
  • Experience with bid management software
  • Excellent attention to detail
  • Analytical with an eye for insights
  • Proficient in Excel
  • Experience with Google Analytics
  • Experience within a retail environment Nice to have:
  • Google AdWords & Google Analytics certified

SEO Specialist - Sydney

The Role

Practicology is searching for a Digital Marketing Specialist and SEO guru to join our growing Organic Marketing team. Reporting to our Head SEO Consultant, you will be the subject matter expert on all current SEO in our Sydney office ensuring that the latest best practices and guidelines are up-to-date in the business. With the ever changing search landscape in addition to the exciting challenge of managing and working on a multitude of client varieties, this role is open to an individual who relishes in being able to develop new approaches and think out of the box to execute SEO best practices.

Key Responsibilities

    • Defining and executing SEO strategies across client websites including providing competitor insights, on and off-page technical audits and implementation troubleshooting.
    • Managing end-to-end optimisations include meta data, content, on-page technical, site architecture, link hygiene, site speed and more. 
    • Working closely to our content team to amplify content strategies and provide on-page optimisation recommendations. 
    • Provide regular data insights to help identify new opportunities for traffic growth. 
    • Manage relationships with clients and developers in implementing recommendations.
    • Oversee monthly and quarterly reports.

 

Skills and Experience

    • 3+ years in SEO (experience in retail preferred).
    • Agency experience is preferable.
    • Strong technical knowledge including performing on-page technical audits and troubleshooting canonicalisations, URL structures, site architecture, sitemaps, robots.txt and redirects.
    • Strong HTML and Website Architecture knowledge.
    • Experience with relevant SEO tools required to execute a strategy (aHrefs, SEMRush, AWRCloud, Screaming Frog etc.)
    • CMS knowledge (Magento, Shopify, Silver stripe, WordPress etc.)
    • Proficient in Excel, Word and PowerPoint.
    • Strong knowledge of Google Analytics and Search Console and data analysis (certifications are a bonus).
    • Strong client-facing, presenting and communications skills and was as time management and organisation.
    • Understanding of Google algorithm updates and experience/knowledge in handling penalties.
    • Strong analytical skills and attention to detail.

 

Location: Melbourne Office.

Ecommerce consultants – Ongoing

We are looking for new talent for our fast-growing AsiaPac operation which works with some of the biggest and most exciting brands in the region.

Whether you are currently based in the UK or Australia, if you have worked in the ecommerce function for a retailer or consumer brand – at a junior or senior level – and would like to explore ecommerce careers opportunities as a consultant based in Sydney or Melbourne get in touch at careers@practicology.com



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