Practicology is now Pattern

It has never been more important to optimise your site for organic search. The retail landscape continues to face unparalleled challenges as shoppers increasingly seek convenience and a personalised relationship. They want to engage with brands whenever they want and be supported throughout the decision-making process. This has driven their attention away from the busy high street store towards an all-encompassing online experience.

As a result of this growing trend, the need to be visible in search has never been greater. But what does this actually mean? 

Here at Practicology we see SEO as a culture, not a channel. Our team of SEO Consultants spend the time to get to know you, your commercial objectives and your consumer, to find the SEO solution that’s right for you.  You can choose from:

  • Fully outsourced SEO – we become an extension of your ecommerce team, delivering best-in-class SEO strategies, helping you to build SEO into everything you do.
  • Our deep-dive strategy solution – a frank analysis of your current SERP performance with an actionable 2-year SEO roadmap for organic growth, improved ROI and bottom-line profitability.
  • Team SEO training tailored to the strengths and weaknesses of your digital and/or marketing team.
  • We can also provide interim SEO management while you insource. See more about interim ecommerce resource.
  • We also offer SEO as specialism as part of our outsourced ecommerce service.
  • Independent advice on CMS selection and re-platforming – SEO considerations and support during a site launch to help mitigate against lost rankings or organic traffic volumes.
  • Roadmap to insourcing – providing a view to insourcing your own SEO team – team structure and who to hire.
  • Strategic partnership / agency management – providing strategic SEO guidance, hands-on practical support and/or ongoing SEO campaign management.
  • Internationalisation – we’ll help you break into search across the globe.
  • Influencer marketing / outreach strategy and management to strengthen your online authority and drive additional traffic to your site.
  • Amazon SEO – find out about our marketplace strategy offering.

Get in touch to find out how we could help you with SEO, or ask for a free SEO health check to get you started.

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