The retail landscape continues to face unparalleled challenges as shoppers increasingly seek convenience and a personalised relationship. They want to engage with brands whenever they want and be supported throughout the decision-making process. This has driven their attention away from the busy high street store towards an all-encompassing online experience.  As a result of this growing trend, the need to be visible in search has never been greater. But what does this actually mean? 

Here at Practicology our team of SEO Consultants spend the time to get to know you, your commercial objectives and your consumer. But, perhaps our most unique offering comes from our bespoke consultancy package across EMEA markets. This provides you with the option to utilise our expertise in the best way possible. You can choose from: 

  • An in-house SEO training programme that best reflects the strengths and weaknesses of your digital and/or marketing team 
  • Our ‘SEOspresso programme’ -  an analysis of your current SERP performance with an actionable 2-year SEO roadmap for organic growth, improved ROI and bottom-line profitability 
  • Independent advice on CMS selection and replatforming – SEO considerations and support during a site launch to help mitigate against lost rankings or organic traffic volumes 
  • A view to insourcing your own SEO team – team structure and who to hire
  • A transparent partnership – provide strategic SEO insights, hands-on practical support and/or ongoing SEO campaign management
  • Quarterly audit reports – technical and on-page issues and recommendations for improvement
  • Keyword analysis – short, medium and long-tail search terms that truly reflect user intent across the customer journey 
  • Competitor audits so you remain competitive and relevant
  • Internationalisation strategies for breaking into search across the globe
  • Influencer marketing / outreach strategy and management to strengthen your online authority and drive additional traffic to your site
  • Monthly SEO statistical reports

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