By Joanna Perry | Global Head of Marketing

Practicology has supported the launch of the B2B eCommerce Association of Australia (B2BEAA), which was founded in May 2020, with our GM ANZ Merline McGregor joining its board and Principal Consultant Sean Walsh joining its advisory panel. 

The B2BEAA has been established by a group of ecommerce professionals, technology vendors and service providers - including Practicology - to help Australian B2B businesses maximise the benefits of digital transformation. 

The association is led by Director Brett Sinclair, who has assembled a thought leadership and advisory panel to provide guidance to the industry. He has founded the B2BEAA as he has seen Australian B2B businesses face digital disruption from international competition and changing customer expectations; similar to the digital disruption that B2C businesses in Australia have already faced.

The B2BEAA will help businesses find relevant ecommerce service and technology partners, and run educational events for senior executives in B2B businesses. During the second half of 2020, the B2BEAA and its partners will launch a series of online resources to support Australian B2B executives who want to learn how to overcome their digital challenges and support the digital enablement of their businesses. 

Practicology GM ANZ Merline McGregor, who is a founding board member of the association said: "The forming of the B2B eCommerce Association of Australia will be a great addition to advancing the knowledge base of the business community, as well as providing much needed resources to B2B ecommerce practitioners."  

Practicology has worked with a number of B2B businesses in the market, offering a range of digital consultancy and agency services, including AB InBev, Haircare Australia, Winc and Bapcor. For more information on how we could support your B2B business with digital transformation or other digital challenges please contact our Melbourne or Sydney offices or email us at hello_au@practicology.com.

To register as a member of the B2B eCommerce Association of Australia, fill in your details here.

B2B Ecommerce Association of Australia logo launch

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