Practicology is now Pattern

By Joanna Perry | Head of Marketing

Practicology makes leadership changes to drive continued growth in both the UK and Asia Pacific

Martin Newman steps up to Executive Chairman role, Chris Vincent promoted to global CEO and Merline McGregor assumes responsibility for Australian business

London, Hong Kong and Melbourne 12th January, 2017 – Strategic digital and multichannel consultancy Practicology has announced three senior management changes to strengthen its global operation and continue to drive growth across its London, Hong Kong, Sydney and Melbourne offices.

Founder Martin Newman has moved from the CEO role to become Executive Chairman, and will be focused on the company’s global growth opportunities, including spending more time with our teams in Hong Kong, Sydney and Melbourne and customers in North America and the Middle East.

Chris Vincent is relocating from Australia to the UK in February, to take up the position of Global CEO where he will be working closely with the team to grow the retail and FMCG customer base and ensure the quality of work delivered. Previously Practicology’s CEO for Asia Pacific, Chris will continue to support the teams in Australia and Asia.

Merline McGregor has been promoted to General Manager for Australia, having done a sterling job developing the business and team in the region since joining Practicology more than three years ago.

The UK-headquartered business has undergone a substantial period of growth in the last three years, including doubling its headcount in Australia in 2016, and opening an office in Hong Kong to service the Greater China region. The new structure is designed to ensure that growth continues and to forge closer working relationships between the teams around the world as Practicology increasingly services global customers.

Practicology Executive Chairman Martin Newman said: “I’m delighted to be able to announce the promotion of both Chris and Merline, who have both worked incredibly hard to grow Practicology in the Australian and broader Asia Pacific market, winning business with both global brands and major domestic retailers. In addition, I’m relishing the opportunity to be able to spend more time with clients around the world and spread the word about the unique proposition Practicology provides for consumer-focused businesses with digital challenges.”

Chris Vincent, Global CEO Practicology, added: “I’ve already spent time meeting with many of Practicology’s UK clients and am looking forward to meeting more at our client conference in late February. The UK is a global leader in digital commerce and I am excited to be able to utilise my experience from working in Asia Pacific – particularly in Greater China – with our customers in other regions.”

Merline McGregor, General Manager Australia, said: “I’m delighted by the next phase for Practicology, as our international reach grows it allows us to bring a global best practice perspective to our local clients, providing them with a competitive edge in the market.”

For biographies of Practicology’s senior management please see  

Further information 

Pictures of Martin, Chris and Merline are available on request.

Joanna Perry, Head of Marketing +44 (0)20 7323 0539

Cassie Callegher, Marketing Manager +61 (0)422 072 597


Related News Posts

KPMG/Ipsos Retail Think Tank appoints Practicology founder Martin Newman
KPMG/Ipsos Retail Think Tank appoints Practicology founder Martin Newman

Practicology is delighted to announce that Martin Newman is has been a…

Practicology opens Hong Kong office
Practicology opens Hong Kong office

Practicology is delighted to announce that it has incorporated a busin…

Practicology China joint venture with Luen Thai: first client announced
Practicology China joint venture with Luen Thai: first client announced

Practicology China's joint venture with Luen Thai will deliver ecommer…