Practicology is now Pattern

By Cassie Callegher | Marketing Manager - Asia Pacific

Practicology named Jenny Craig’s Digital Agency

Melbourne, Australia, 19th July 2017 – Practicology has been appointed as the Strategic Digital Agency for Jenny Craig Australia. Practicology will manage a number of retained services and implementation duties.

Services provided will range from Creative Digital Design and UX, to Conversion Rate Optimisation and Analytics. Stephanie Malkin, Director of Marketing at Jenny Craig said “We are extremely excited about appointing Practicology as our digital strategists. We know that the digital platform is key to the success of our customer journey and the guys at Practicology have the drive and the vision to make our overall online consumer experience even better. Their strength in user experience, customer journey, conversion and analytics really stood out for us in the pitch process and we look forward to having the team take us into the future!”

Jenny Craig joins an impressive client line up, with Practicology also working with iconic brands such as; David Jones, Country Road, Gazman, Converse, Rodd and Gunn, Moet Hennessy, Calibre, Samantha Wills, freedom and Rip Curl.

Merline McGregor, Practicology General Manager said “We are very excited to be partnering with an iconic brand such as Jenny Craig.  Our expertise in ecommerce and multichannel and growing Australian brands digitally aligns perfectly with Jenny Craig’s future strategic digital direction.” 

If you would like Practicology to review your digital strategy please contact us today.


Further information:

Cassie Callegher, Marketing Manager - Asia Pacific: 

+61 (0)422 072 597



Related News Posts

Practicology China joint venture with Luen Thai: first client announced
Practicology China joint venture with Luen Thai: first client announced

Practicology China's joint venture with Luen Thai will deliver ecommer…