Practicology is now Pattern

By Joanna Perry | Global Head of Marketing

Practicology rebrands to Pattern today, to reflect the roll-out of our parent company’s business model around the world, including in Australia. The news comes as Pattern announces a successful Series A funding round raising $52 million.

Since Practicology opened an office in Sydney nearly eight years ago, we have been committed to helping the region’s retailers and consumer brands to deliver excellent digital and omnichannel experiences for their customers. With the rebrand these aims are unchanged; adopting the branding of our parent company Pattern reflects the greater importance that its core marketplace selling activity has for our business in the region.

We will still provide ecommerce consultancy and digital marketing services, in addition to Pattern’s marketplace proposition. Where it makes commercial sense for your brand and our business, we can buy your stock and act as your authorised seller on marketplaces such as Amazon and Tmall. Where it doesn’t make sense, we’ll continue to act as your digital agency.

Pattern already represents more than 70 brands on Amazon and other marketplaces around the world, and we see clear demand for this model in Australia too.

We will have more exciting news in the next few months about some of the brands that we have partnered with to represent on Amazon, and Tmall Global selling cross-border into China.

We would like to thank our clients and partners for the support they’ve given to Practicology in the past; and look forward to working with them as Pattern.

Pattern Facts
2020 revenue: Pattern is on a path towards a US$500 million global revenue in 2020

Investment raised: Pattern yesterday announced that it has raised US$52 million in Series A funding, co-led by Ainge Advisory and KSV Global. Read more on the deal here.

Countries selling in: Australia, Greater China, Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam, UAE, Saudi Arabia, UK, Germany, France, Italy, Spain, Netherlands, USA, Canada, Mexico and Brazil.

Marketplaces selling on: Amazon, eBay, Tmall,, RED, WeChat, HKTV Mall, Lazada, Noon, Walmart and Mercado Libre.

You can read more about Pattern at