Practicology is now Pattern

By Joanna Perry | Global Head of Marketing

Practicology rebrands to acknowledge our acquisition by Pattern Inc in September 2018, and increased focus on online marketplace consulting and managed services.

Going forwards we will be known as Practicology – a Pattern company. Pattern is one of the world’s leading sellers on Amazon, acting as the exclusive authorised Amazon reseller partner for nearly 50 brands including Panasonic, Skullcandy, Popsockets, Feetures, Clorox and OSRAM Sylvania.

Practicology rebrands - online growth focus remains

We will continue to offer our full suite of consulting, ecommerce trading and marketing services, with the added benefit of the deep marketplace expertise of Pattern. We can assist with the following:

  • Answer strategic questions about whether your brand should be sold on Amazon or other marketplaces;
  • Assess how your products are being represented and sold by your retail partners and other third-parties on Amazon using a scorecard auditing process;
  • Advise on Amazon best practice if you sell directly through Amazon, and offer Amazon managed services for both Amazon Vendor Central and Seller Central;
  • Introduce you to the Pattern business model and team if you want an authorised marketplace reseller who buys your product, protects your brand integrity and is invested in growing your marketplace sales.

Practicology- a Pattern company will also be running Amazon-focused events and publishing more Amazon thought leadership in all geographies this year, as well as our other ecommerce benchmarking research and reports. 

If you are interested in any of the above, please contact us at and we’d be delighted to set up a time for a chat.


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