Practicology is now Pattern

By Joanna Perry | Head of Marketing

Sheriden Baxter has joined Practicology in Australia as a Principal Consultant.

We are delighted to welcome her to the team and see our clients begin to benefit from the wealth of ecommerce experience that she brings across sectors including luxury and fashion.

Sheriden Baxter is based in our Sydney office and joins us from Ebay. Prior to this she worked for luxury eyewear specialist Luxottica, where she was most recently Director of Ecommerce for its Sunglass Hut retail business.

Practicology Australia Country Manager Merline McGregor said of the appointment: “Sheriden will be leading projects and ensuring that we deliver world-class advice and support to our clients. I am delighted to welcome her to the business and look forward to working with her closely.”