Practicology is now Pattern

Joanna Perry

Joanna Perry

Global Head of Marketing

Joanna Perry oversees Practicology’s marketing, research and other thought leadership activity. She spent 12 years as a journalist and editor covering technology, ecommerce and retail before joining the business.

Authoring many of the reports that we produce to share our expertise, Joanna has developed knowledge of ecommerce trends in emerging markets such as China and the Middle East. She has spoken, chaired and participated in events incuding Shoptalk Europe, Retail Week Conference, Ecommerce UK conferences and the BT Retail Week Technology Awards.

In her last journalist role, Joanna Perry was Special Projects Editor for two weekly UK business magazines – Retail Week and Drapers. She developed new products including contract published magazines, bespoke research projects, webinars and roundtable events.

For Retail Week this included researching and writing flagship annual research reports on the state of the retail industry; as well as pieces on mobile payments, technology in the fashion industry and mobile commerce.

Joanna’s career in journalism began approximately three weeks before the tech bubble burst in 2000, and she spent the first six years writing for, and editing, magazines focused on enterprise technology, telecoms and their channels to market across Europe.

Prior to joining Practicology she spent a year working as a headhunter focused on senior positions in the retail and multichannel space.

Joanna Perry graduated from The University of Bristol with a BSc (Hons) in Economics and Politics.

Key Skills

Content marketing, Thought leadership, Event management, Public relations, Social media Copywriting.