Practicology is now Pattern

Merline McGregor

Merline McGregor

General Manager Australia

Merline McGregor leads our Australian business, managing our teams based in Sydney and Melbourne as well as supporting global client projects.

Merline has worked with retailers to drive their digital marketing and customer acquisition strategies successfully to market.
Specialising in strategy, international commerce, customer engagement and loyalty, Merline has held senior roles with some of Australia's largest global retailers such as Mimco and Forever New. Prior to becoming a Practicologist, Merline ran her own digital agency, working with iconic fashion brands including; Calibre, Review, Metalicus, G-Star, and Love&Lustre.

She’s a pragmatic strategist, passionate about merging technology and consumer insights to create positive customer experiences.
Merline has a postgraduate degree in Psychology and Statistics as well as a master’s degree in Media and Communications.

Key Skills

Digital strategy, Digital marketing, Online trading Loyalty & CRM, Social media trading, Customer experience, Process management.