Practicology is now Pattern

The Solution

The internet gives brand owners the chance to have direct transactional relationships with consumers, often for the first time. But selling to consumers is quite different from managing wholesale accounts; so where do you start?

The retail background of many of our consultants means that we are well equipped to help with this challenge and support you at every stage of launching an online direct-to-consumer proposition. We can assist with strategy, commercial planning and selecting the right platform, customer services and logistics providers. Our creative team can support website design and CX.

Once you are ready to launch, we can provide trading and marketing support through our outsourced ecommerce service on an ongoing basis, or as interim measure while you build your own team.

Finally, our team of consultants can train your staff, helping to develop the commercial culture they need to trade successfully, as well as equipping them with the industry knowledge and skills to maximise the potential of your direct-to-consumer opportunity.

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