Practicology is now Pattern

The Solution

The volume of consumer traffic online marketplaces attract means retailers and brands increasingly question whether they need a presence on sites such as eBay, Amazon and Tmall among others. 

Unfortunately, there are no simple answers, but we can analyse your markets, pricing, customer base and competitors to help you weigh up your options for online marketplaces.
Answering this question may require the assistance of our strategy experts and/or our international experts. Whether you are thinking about online marketplaces for your domestic or international markets, we can help you make a decision and pinpoint which marketplace could be right for your brand.

Once you’ve reached a decision, if you want to go ahead and launch on a marketplace we can provide support with onboarding and training your staff to effectively trade the channel.

In addition, once you’ve been trading through online marketplaces for a period of time we help you analyse the success of the strategy and whether it is creating incremental revenue and engaging new customers rather than just giving away margin.

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