Practicology is now Pattern

The Solution

Successful transactional website design has several important aspects. What looks the most visually innovative or appealing may not be the easiest for customers to use, and therefore may not maximise your conversion rate.

We can help FMCGs, consumer brands and retailers to produce designs that meet your branding requirements while also being user-friendly. We publish regular research highlighting best practice in site and omnichannel user experience (including a flagship study of 145 retailers in five markets produced for Google).

We can audit your current site designs as well as create alternative wireframes or prototypes to help you assess possible changes.

However, what works for one site or customer base, may not be right for all. We can help you test your transactional site designs, both with online customer panels and A/B testing using your live site and real customers. Our mixture of design and UX expertise, combined with sense-checking from consumers, provides peace of mind that your website will deliver the experience and conversion rate that’s right for your business.

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