Digital consultancy for FMCG and CPG brands

The internet gives brand owners the chance to have direct transactional relationships with consumers, often for the first time. But selling to consumers is quite different from managing wholesale accounts; so where do you start?

The volume of consumer traffic online marketplaces attract means retailers and brands increasingly question whether they need a presence on sites such as eBay, Amazon and Tmall among others.

The market for knowledgeable digital and ecommerce talent continues to move at pace. This can leave our clients with ecommerce skills gaps, and temporary requirements while they are trying to hire the right people for new or changing roles.

For FMCGs in particular, certain brands or product ranges may be more appropriate to sell via a localised direct-to-consumer website than others. In addition, certain products may not be suitable to ship or sell online in certain markets.

Successful transactional website design has several important aspects. What looks the most visually innovative or appealing may not be the easiest for customers to use, and therefore may not maximise your conversion rate.