By Misha Pabari | Marketing Assistant

As the number of shoppers online continue to rise, more brands are shifting their focus to etail to fulfil the needs of their consumers around the world. Global ecommerce sales are expected to hit $4.9 trillion by 2021 and implementing a global ecommerce strategy can be daunting for some businesses. 

Shopify Plus is Shopify’s enterprise ecommerce platform which is hosted to specifically cater to large online stores and brands. The platform supports some of the world’s fastest growing brands offering solutions to issues such as scalability, international expansion and localisation. It’s no surprise over 5000 businesses choose Shopify Plus as their preferred platform with year-over-year average growth for merchants at 126%.

Here I outline five examples of brands from a range of industries that successfully use multichannel platform Shopify Plus to aid their global ecommerce strategy.

Kylie Cosmetics – Breaking ecommerce records

The cosmetics brand is the brainchild of self-made billionaire, Kylie Jenner, the youngest member of the Kardashian family. 

Cautious not to fall under the generic celebrity brand category, the teen used her influencer status to build a successful online-only store with Shopify Plus. The site was able to manage 200K visitors at once with ease, boasting the largest product drop in ecommerce history.  

Kylie Cosmetics Shopify Plus website.jpg

Gymshark – Re-platformed to scale internationally

The hugely popular fitness apparel and accessories brand was founded by Ben Francis from his garage in 2012. Gymshark’s strong social media following meant its site failed to cope with the volume of customers during its much-anticipated Black Friday sale. 

This prompted a move to platform Shopify Plus from Magento resulting in £41 million in sales during 2017. Gymshark has since gained 5.1 million social media followers in 131 countries with the help of the platform.

Gymshark website shopify plus.jpg

Hotel Chocolat – International expansion

The UK based brand sells award winning, premium chocolate to its customers and has been incredibly popular since its launch in 2003. 

In recent years, the brand has focused on expanding its stores to US audiences with the help of Shopify Plus. The platform’s POS feature has been helpful in selling its products in multiple locations. Its selection of gifting options is made easily available thanks to the functionality of Shopify Plus. 

Hotel Chocolat Shopify Plus website.jpg

Simba – Growing a global empire

Launched in 2015, Simba entered the competitive mattress-in-a-box market segment. To expand its ecommerce footprint into new markets, the company adopted the ethos: localise, don’t internationalise. 

Shopify Plus allowed Simba to launch online storefronts in 10+ countries and sell online with multiple currencies. All managed through the single platform, Simba created “international store offerings” – each providing its own tailored messaging, imagery and localised checkout system. This has led to $100 million in total sales.

Simba UK Shopify Plus website.jpg

Simba Germany Shopify Plus website.jpg

Rebecca Minkoff – Optimising user experience online

Providing accessible luxury handbags and fashion accessories and apparel, Rebecca Minkoff is a brand well-known to many young women. The brand’s goal to successfully go global and localise audiences would not be possible without Shopify Plus to perfect user experience on its ecommerce site. 

With the use of the platform, global ecommerce is made simple by providing a geography and currency selector that supports over 100 countries and over 70 currencies. 

Rebecca Minkoff Shopify Plus website.jpg


These five brands are great examples of how a platform such as Shopify Plus can provide solutions to commonly faced problems surrounding retail online. 

To find out how Practicology can assist with your global ecommerce strategy, please contact us at


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