In 2016, Atrium Innovations granted Practicology's parent company Pattern with exclusivity as the single authorised Amazon.com distributor for Atrium's three professional healthcare brands: Pure Encapsulations, Douglas Laboratories and Genestra.
Pattern buys the product from the three brands and then sells them through its own Amazon seller account. All aspects of the product listings - including titles, descriptions, images and responding to customer feedback - are handled by the Pattern team. Pattern adheres to the brands' guidelines when representing the brand, and has actively worked to increase the brands' rankings in Amazon search results.
In addition, Pattern manages the three brands' Amazon advertising and optimises this activity using its proprietary advertising tool.
Following on from this, Pattern and Practicology are now working with Pure Encapsulations to improve its presence on Amazon's European marketplaces.
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