Atrium Innovations' Amazon Partner in the USA & Europe

Key Challenges

Our Approach

The Results

Supplements manufacturer Atrium Innovations has three brands within its professional healthcare portfolio: Pure Encapsulations, Douglas Laboratories and Genestra.

In 2016, Atrium decided that it needed to ensure its brand was being properly represented on Amazon, by cracking down on grey market distribution and product diversion from other channels to the marketplace. The brand felt this could be achieved by appointing one authorised distribution partner for Amazon.

In 2019, Atrium decided to take the same approach to Amazon in Europe; to ensure it has close control of the way its brands and products are portrayed in markets such as the UK and Germany.

In 2016, Atrium Innovations granted Practicology's parent company Pattern with exclusivity as the single authorised Amazon.com distributor for Atrium's three professional healthcare brands: Pure Encapsulations, Douglas Laboratories and Genestra.

Pattern buys the product from the three brands and then sells them through its own Amazon seller account. All aspects of the product listings - including titles, descriptions, images and responding to customer feedback - are handled by the Pattern team. Pattern adheres to the brands' guidelines when representing the brand, and has actively worked to increase the brands' rankings in Amazon search results.

In addition, Pattern manages the three brands' Amazon advertising and optimises this activity using its proprietary advertising tool.

Following on from this, Pattern and Practicology are now working with Pure Encapsulations to improve its presence on Amazon's European marketplaces.

Since it began to work with Pattern in 2016, Pure Encapsulations' sales have quadrupled. The brand has also become the fourth biggest brand in the vitamins & supplements category on Amazon.com, and the number one professional supplements brand on Amazon in the USA.

In particular, Pattern achieved a 326% unit sales increase in one month for Pure Encapsulations by optimising the product images on its listings, its A+ Content and adding a product video.

Pattern is also now working with Pure Encapsulations on its Amazon presence in the UK, Germany and Italy.

Testimonial

"Pattern has been crucial to the growth of our business and is now working to optimize our Amazon presence in European markets, with the same relentless focus on protecting brand integrity and driving growth through content, SEO, advertising, and customer service excellence."

Adam Branfman – E-Business Director – Atrium Innovations

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Should we sell our products through Amazon and other marketplaces?

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Atrium Innovations
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We sell Atrium's brands on Amazon in the USA and Europe

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Atrium Innovations Amazon Seller Partner

We sell Atrium's brands on Amazon in the USA and Europe

Testimonial

Your Challenges

Services

Related Case Study

Industry Expertise

About Us

Clients

Insights

Contact

Signup for Our Newsletter

Contact Us

Industry Expertise

About Us

Clients

Insights

Contact

Atrium Innovations
Amazon Seller Partner