A global consumer electronics giant sought our help to educate its sales teams and management on retailers’ digital operations and changing multichannel consumer behaviour.
The business wanted a bespoke two-day training course to teach its teams about multichannel retail, as well as how to influence retail partners to drive online and offline sales.
We worked closely with key stakeholders in three regions to identify and understand their training needs. Training content was created for Practicology’s consultants to deliver to groups in different countries using the client’s brand guidelines and collateral.
The two-day course mixed theory, best-practice examples and group exercises. Real-life electronics retailing examples that were appropriate for each region were included to illustrate the theory.
In nine months we delivered courses across EMEA and Asia, training more than 250 of the client’s staff from 25 countries, including India and China.
Every staff member trained was surveyed afterwards to ensure that the training programme met their needs. 99% rated the training as either Good or Excellent.
Since then, we have worked with the client on the creation and delivery of additional training to other teams within the business.