As part of the project Practicology found and prioritised immediate revenue- and profit-drivers on the existing localised UK website. Delivering on the main brief, we:
- Produced a detailed assessment of the ecommerce market size and maturity, key local differences, and the future role of omnichannel
- Examined sales projections and investment requirements, and provided a commercial plan to support the roadmap
- Identified the hierarchy of localisation requirements; the associated benefits and plotted these individual prioritised local requirements onto the global plan
The retailer has acted on these strategic recommendations. Practicology has since advised the business on an incremental global digital strategy for another of its brands.
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