This multi-billion dollar US fashion retailer was embarking on a digital-first global expansion strategy, and engaged Practicology to produce insight, recommendations and roadmaps to help maximise its global omnichannel sales opportunity.
Practicology delivered a detailed review of its global market to determine:
The overall opportunity in 40 countries, with a deep-dive assessment of 15
A strategic roadmap for how to accelerate digital-first sales globally
The role of ecommerce in global expansion
The size of the omnichannel opportunity and the organisational impact
As part of the project Practicology found and prioritised immediate revenue- and profit-drivers on the existing localised UK website. Delivering on the main brief, we:
Produced a detailed assessment of the ecommerce market size and maturity, key local differences, and the future role of omnichannel
Examined sales projections and investment requirements, and provided a commercial plan to support the roadmap
Identified the hierarchy of localisation requirements; the associated benefits and plotted these individual prioritised local requirements onto the global plan
The retailer has acted on these strategic recommendations. Practicology has since advised the business on an incremental global digital strategy for another of its brands.