Practicology conducted an extensive channel review focusing on resourcing, logistics, supply chain, merchandising, trade, marketing and technology. Through a series of stakeholder workshops and trade analysis, a roadmap for success was created to grow the ecommerce channel.
Practicology managed and supported the implementation of the roadmap, while at the same time managing the day-to-day trading of the website. Practicology team members acted in an interim capacity in the following roles:
- Ecommerce Director
- Ecommerce Manager
- UX / Digital Designer
- Social Media Coordinator
- Head of Analytics
- Performance Marketing Specialist
- Organic Marketing Specialist
Over the lifetime of the project, the Practicology team mentored and trained the existing ecommerce team. Embedding these extra skills meant it was not necessary to hire additional resource post implementation.
AU 
