Practicology is now Pattern


Practicology has helped us in three main areas:

  • To understand the type of customers we have in our database, which has contributed to our ongoing customer profiling and branded proposition work  
  • To understand the impact of our core promotional offering on life time value and retention by acquisition channel, enabling us make better data-led decisions

Suggestions and actions to build out lifecycles and retention plans based on clear trends in customer behaviour
This has given us confidence that the decisions we make will be profitable ones.

Cormac Folan – Head of Online – TM Lewin