Practicology is now Pattern


“We’ve always had incredible customer service and wanted to extend that behaviour across the customer’s early relationship with us to create a programme that continued the premium service we’ve spent 118 years perfecting. The aim, simply, was to drive customer loyalty by affirming the purchase through a focus on our expertise, service, heritage and quality in order to allow our new customers to feel just that little bit more special when they wear our clothes.

The insight delivered by Practicology was extremely actionable and practical, and has led to quick wins in terms of our ability to retain new customers and increase lifetime customer value.

As an agency, they have that all too rare element of extensive in-house experience and seniority, that’s vital to both win over both internal senior stakeholders and operational teams alike.”

Richard Jones – CRM & Social Media Lead – T.M.Lewin